Lassen & Hennigs

Bakery Food Services Catering

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Business Hours

Mon: 7:00am - 9:00pm
Tue: 7:00am - 9:00pm
Wed: 7:00am - 9:00pm
Thu: 7:00am - 9:00pm
Fri: 7:00am - 9:00pm
Sat: 7:00am - 8:00pm
Sun: 7:00am - 8:00pm

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About Brooklyn, New York, USA

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Nominated for BestAround

A+
Overall Grade
Rating Scale:
A: 80-100% B: 60-79% C: 40-59% D: 20-39%

Lassen & Hennigs, a Brooklyn Heights institution since 1949, has earned a coveted "BestAround" designation, signaling its excellence in the competitive food service landscape. The bakery's enduring popularity stems from its unwavering commitment to freshness, evident in daily baked goods crafted on-site, particularly its desserts which consistently impress with their quality and unique flavors like the highly-regarded Red Velvet Cake. This dedication to quality, coupled with a diverse menu catering to various tastes, positions Lassen & Hennigs as a standout choice for both everyday treats and event catering.

However, customer feedback reveals a nuanced picture. While praising the bakery's culinary prowess, some reviews highlight service inconsistencies, including mold issues with expired products and occasional rudeness from staff. This suggests that despite its strengths, Lassen & Hennigs needs to address these shortcomings to fully capitalize on its potential. The family-run nature of the business, while adding to its charm, also presents a challenge in maintaining consistent service across all locations.

Despite these minor flaws, Lassen & Hennigs' long-standing presence in Brooklyn speaks volumes about its enduring appeal and the trust it has cultivated over decades. To solidify its "BestAround" status, the bakery should focus on refining its service standards through enhanced training and quality control measures. Exploring opportunities to expand its dessert offerings or bolstering its online presence could further broaden its reach and solidify its position as a Brooklyn culinary destination. Ultimately, Lassen & Hennigs' success lies in balancing its beloved tradition with a commitment to continuous improvement, ensuring it remains a beloved staple for generations to come.

About Lassen & Hennigs

Lassen & Hennigs, a bakery, catering service, and deli established in Brooklyn Heights in 1949, has become a cornerstone of the local food scene over six decades. The bakery is renowned for its commitment to freshness, with desserts crafted daily on-site, ensuring that every customer enjoys the highest quality products. Beyond its bakery offerings, Lassen & Hennigs provides comprehensive catering solutions, making it a go-to choice for events ranging from corporate functions to community gatherings.

Located at 114 Montague Street, Brooklyn, NY 11201, the establishment offers a convenient location for both in-store purchases and online ordering. The bakery's menu features a diverse array of items, including a selection of grab-and-go sandwiches, wraps, and platters, complemented by an extensive assortment of freshly baked desserts. This variety caters to a wide range of customer preferences, from quick bites to more elaborate treats.

For those in need of customized catering services, Lassen & Hennigs extends its offerings beyond its physical location. The bakery's online presence, accessible via lassenandhennigs.com, allows clients to place orders and inquire about event-specific packages. The business actively encourages potential clients to join their mailing list at lassenandhennigs.com/join-our-mailing-list, where they can receive updates on new menu items, special promotions, and upcoming events. This engagement not only keeps customers informed but also fosters a sense of community and loyalty.

Category Tags
Bakery Food Services Catering Desserts

What Customers Say

4.5
Rating Based On
434
Official Google Reviews
5
316
4
74
3
20
2
9
1
15

Customer experiences at Lassen & Hennigs reveal a spectrum of satisfaction, marked by both exceptional culinary delights and notable service shortcomings. Among the reviews, standouts include enthusiastic praise for the bakery's red velvet cake, described as "super chocolatey without being sickeningly sweet," and a glowing recommendation for their strawberry shortcake, which consistently receives high marks for taste and quality. The Red Velvet Cake, in particular, emerges as a standout item, frequently highlighted as the best in the city, suggesting a loyal customer base that values its unique flavor profile.

Conversely, reviews also touch upon areas where improvements are sought. Issues with mold on expired cake slices and inconsistent service quality, such as rude or dismissive interactions, have been noted. These complaints indicate a need for enhanced quality control measures and staff training to ensure a consistently positive customer experience. The family-owned nature of the bakery, while contributing to its charm and character, also presents challenges in maintaining uniform service standards across different shifts and locations.

Despite these minor criticisms, Lassen & Hennigs maintains a strong presence in the Brooklyn neighborhood, with customers repeatedly returning for their favorite treats. The bakery's longevity since 1949 underscores its enduring appeal and the trust it has built over the years. Future improvements could focus on addressing service inconsistencies and exploring ways to further capitalize on its unique offerings, such as expanding its dessert menu or enhancing its online presence to reach a broader audience. Overall, while not without its flaws, Lassen & Hennigs continues to be a beloved staple in Brooklyn, offering a delightful array of baked goods that resonate with both long-time patrons and new visitors alike.